Custom drawn / vectored organic-style logo mark. Custom logo marks, while not always necessary, are a great way to differentiate a brand and allow it to be memorable. J within logo mark to reference candle smoke. Same J used within matchstick symbol for continuity.

Divided target audience by 3 categories ranging from candle enthusiasts to candle-naive. Playful motif, logo, and colors balancing a sense of grounding. Justified type to add structure and a “cool” vibe.

Multiple mocks to ensure correct color printing- learning opportunity to align Pantone print colors to ensure printed as expected.